The Digital 2020 Global Overview Report shows that there are now around 3.80 billion social media users all over the world. Additionally, this figure has been continuously increasing over the years.
Social channels are worth tapping into because they effectively congregate these people in one place. Aside from this, social networks are also discovered to be the biggest source of inspiration for consumer purchases. PwC’s Global Consumer Insights Survey 2020 shows that 37% of buyers find purchasing inspiration through the channel. Moreover, 1 out of 5 people is likely to buy from brands with an active social media presence.
If you haven’t worked on your startup’s social media marketing efforts yet, now is the best time to do it. In the sections below, you will find three fundamental steps you should take to get started on the right track.
STEP 1: Set Up Your Social Media Profile
The first step in marketing on social media is to create your profiles. However, it’s not enough for you to simply set one up; you must also make sure that they look polished and professional. To help you out, here’s a checklist of essential information and other materials that you will need to complete your profile.
- A high-quality profile picture
- A high-quality cover photo/banner (for Facebook, Twitter, and Youtube)
- A compelling company description or bio
- Your startup’s physical address and contact information
Take note that some channels may require more information. For example, you need to supply additional company information such as your industry and company size when building your LinkedIn page. For YouTube, you may need a channel trailer to make your channel more engaging.
STEP 2: Check What Your Competitors Are Up To
Before you start publishing away, it’s a smart idea to take a look at what your competitors are doing on social media. Check what they are posting and how often they do it; then, determine which ones you like and don’t like. Lastly, see how their content and numbers are faring.
This process will give you an idea of what works and what doesn’t, especially if you are new to social media. This enables you to create better content and do social media more effectively.
STEP 3: Build Your Content
One thing that you should always remember when going social is that you’re not there to plug your product or service all the time. As its name suggests, it’s meant to be used to reach out to people and build connections.
That said, it’s a smart idea to ensure a healthy variety when building your content. You may use it to promote your offerings now and then, but you should use it to publish posts that will encourage engagement more.
If you aren’t quite sure on what topics to cover, start by researching topics that your target market feels strongly about. Find out what their needs are in relation to what you do and write about it. You can also share industry news and latest developments.
Most importantly, make sure that the content and format you are creating is appropriate for the platform you are sharing it on.
Starting from the beginning can seem like an overwhelming task, especially when it comes to building your startup’s social media presence. However, this is something that you must do to maximize the platform’s advantages and get your business off to a solid start.
Once you have dipped your toes into social media marketing and crafted a robust strategy for it, you will soon gain the traction you need to propel your startup to the next level.
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