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As a new, existing, or veteran business owner SEO can be overwhelming The changes in technology and the proliferation of digital devices and platforms can be daunting. However there is a way to simplify and move forward to success. You can use SEO!

SEO stands for Search Engine Optimization. According to the American Marketing Association SEO, or Search Engine Optimization is:

Search engine optimization (SEO) is the process of developing a marketing/technical plan to improve visibility within one or more search engines.

Search Engines have become a critical part of the global business community’s marketing strategy. We are now in a COVID-19 era where large gatherings of people are risky under any circumstances and technology has to be leveraged more than ever. This is why SEO is important.

In order to be visible to consumers and prospects, it is critical to be as visible as possible on as many digital platforms as possible, especially search engines.  This blog post is going to give a clear high level strategy to get visible without the overwhelm.

What is Effective SEO?

The bottom line is that Effective SEO gets you traffic from your best and ideal prospects and customers. Effective SEO consists of three parts: amazing keywords; amazing content; and amazing social signals and backlinks. You need great keyword phrases implemented on a website that has optimized code, design, and content with off page seo that leverages both social media and backlinks. The first step is to identify the best keywords that your best prospects are looking for your product and services with. Effective keyword research starts with a brain dump. Get with your team, customers, or just you and a sheet of paper and just write all of the possible phrases that come to mind. Once you have those phrases in mind then you use tools like The SEO Queen’s Keyword Suggestion Tool, SpyFu, or Google Adwords Keyword Planning Tool to determine if there are any other keywords that people are using and check website traffic free.

Once you have a starting point, then you start to gather data. The data you need is simple. You need to know how popular a phrase is, and how competitive the landscape is for that phrase. Typically long tailed keyword phrases with high search volume and low competition get on Google page 1 fastest and easiest with the highest return on investment.

What is effective SEO Content?

As a busy business professional you may or may not desire to be your own seo content writer. Writing is an activity that is very profitable online, however it can be very intimidating. In a culture where internet slang like: lol, brb, and wyd are popular, it can be hard to switch gears to write prose that resonants with your ideal prospect and customers. Regardless of how you feel about content, if you are in business, seo content with a great call to action is something that you must leverage to improve your visibility online and get that free website traffic that you dream of. Google and other search engines like it are in the business of sending its website visitors to the absolute BEST content available. This is how Google continues to grow and make its money. In order for your reputation to grow online, you have to help Google, Bing, Duck Duck Go, and Yahoo see your content as valuable. You do this by creating effective and edifying seo content. If you do not have the time or desire to be your own seo content writer then you have two choices. You can hire an seo agency like the seo queen to create your content or you can utilize seo tools like The Seo Queen’s article rewriter to rewrite your ideal content and edit for uniqueness and then use a plagiarism checker to make sure that your content is 100% unique.

What are effective social signals and backlinks?

Google’s algorithm looks at over 200 factors and two important factors are social signals and backlinks. Backlinks are simply links from other pages that point to your website, and social signals are what Google picks up when you share your content on social media channels. It can be overwhelming to know where to start. I like to start here: FLIPT. You want to FLIPT the script on your marketing. You want to go from invisible too visible. FLIPT is an acronym that stands for Facebook, Linkedin, Instagram, Pinterest, and Twitter.  You want to make sure that your company pages are claimed on all of these platforms AND that you share your website URLs on your company pages. It is so important for you to share your own content. Recycle and reshare. Please be proud of your website’s content. It is so important that you share this content consistently in order to move your rankings forward. Remember your company is the solution to someone’s problem and you want to make sure that you are visible so you can be found.

Zhe L. Scott

Author Zhe L. Scott

Zhe L. Scott, is the THE SEO QUEEN. She is passionate about motherhood, music and marketing. She is the author of SEO Training 2017: Search Engine Optimization and Marketing for Small Business. She loves to play the violin, write music. In her free time she loves to spend time with family and friends.

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