Re-evaluating your website revenue is critical for your business success. It is important for you to know how much traffic you require to make one sale. It is important for you, as a business owner or marketing professional, to really know and understand what your digital sales process looks like. However, after you have nailed down the answers to all those questions your website revenue is probably not as high as it could be or that you want it to be. Search Engine Optimization, is a great way to improve your website’s traffic and boost revenue. This post is going to talk about the following three things holding your website revenue back:

  • Duplicate Content
  • Too few backlinks
  • No Call To Action

Duplicate Content

The first thing that is holding your website revenue back is Duplicate Content. Duplicate Content can be caused by quite a few things on a website. Duplicate content can be caused on an eCommerce Website when multiple catergories list the same product. For instance, if you have a clothing site, and you can group clothing by style, color, size, and more. This creates pages where there is duplicate content. Another way to create duplicate content is when you do not have your redirects configured correctly. If you do not use your a 301 redirects and 302 redirects correctly you can create duplicate content. Finally, another way you can have duplicate content, is if you do not have your root and subdomains sorted out. This will always cause duplicate content for Google. Google sees www.domain.com and domain.com as different pages. This is why your canonical tag is so important. Here are X steps to eliminate duplicate content:

    • Make sure that you have properly install and configure Google Webmaster tools. Verify your site, and make sure that your preferred domain is set:

    Set Your Preferred Domain in Google Webmaster Tools

      • Make sure that every page has a canonical tag before the </head> tag on your home page. Here is an example tag:
        <link rel=”canonical” href=” https://yourdomain.com/” /> The canonical tag simply tells Google which page should be indexed, and which one is priority. This way, Google will ignore all other URLs that the canonical tag is present on, and only index the URL specified in the quotation marks in the canonical tag.
      • Use Unique Content. Before you roll out new content, please verify that it is unique. Use a tool like copyscape.com to know for sure.

     

Too few backlinks

The Gold standard for link building is Amazon. Amazon has an amazing back link profile. When this screen shot was taken in August 2017, Amazon had a 94 trust flow and a 91 citation flow. This means that the majority of the sites linking to Amazon are sending traffic to Amazon.com and that it has a high number of links linking to its home page. Amazon has millions of backlinks.
Amazon Link Profile

 

As a small business owner, the reality is simple: not everyone is as big as Amazon. However, you have to start somewhere, and Amazon does not sell and do everything well. There is still a ton of room in the market place for your products and services. You don’t have to have millions of backlinks to be successful, but you need some backlinks. This is my game plan for you:

The first step is to assess your situation. Go to Google Webmaster Tools and look at your backlink profile. This is what you should see:

Google Webmaster Links To Your Site

After you assess your situation, then it is time to plan. You have to get the number of backlinks increased to your website so that Google sees that your website is important and that people care about the content on your website. Please remember do NOT link from link farms, and other websites deemed as spammy. Any website that you would not feel comfortable showing to your clients, don’t link there. That is a great rule of thumb. It is free to create backlinks on the following websites:

  • Pinterest: Pin every page on your website here. This is low hanging fruit.
  • Instagram: Put your target landing page in the bio link
  • Stumbleupon: Post every page on your website here
  • YouTube: Post a video about every page on your website here, and put the link first and last in the video description.
  • BlogTalkRadio.com: Be a guest on a podcast, request the show description link to your relavant page
  • Soundcloud: Put your website link in your profile page description
  • Twitter: Tweet about every single page on your site in some way. You need to tweet 20 times a day and let 2 of those tweets be an offer, the rest just value and inspiration.
  • Facebook: You should have a business page. Your business facebook page should link to your target site.
  • Press Releases: Press Release marketing is a fabulous way to build awareness in the market place and build backlinks.  marketing as well. Websites like pr.com allow you to submit free content that you can link to your website in your company profile. On YouTube, make sure that your target landing page is in the video description. This is very important.

SEO Training 2017: Search Engine Optimization and Marketing For Small Business

No Call To Action

A Call to Action (CTA) is a CRITICAL part of your website. A Call To Action is what a user needs to spur them to action. A Call To action is the direct precursor to a sale. It needs to be easy to understand, and the process of buying needs to be very easy. One click if you can. One reason why Amazon is so successful, is that they have 1-click purchasing, and free shipping for many products. As a small business you need to use the best shopping cart software, and also make sure that your call to action is clear. Your call to action could be as simple as: 

  • Buy Now
  • Shop Now
  • Get Started Now
  • Claim Your Free Guide
  • Get Started For Free
  • Get Started Free
  • Free To Start
  • Try It Now
  • Book your complimentary consultation now

The list could go on and on. The point is, you want your potential customer to learn more about your value proposition so that you can raise awareness and close business.

In conclusion, you can increase the revenue from your website by fixing three simple things:

  • Eliminate Duplicate Content
  • Build More Backlinks
  • Implement a Call To Action

Zhe L. Scott

Author Zhe L. Scott

Zhe L. Scott, is the THE SEO QUEEN. She is passionate about motherhood, music and marketing. She is the author of SEO Training 2017: Search Engine Optimization and Marketing for Small Business. She loves to play the violin, write music. In her free time she loves to spend time with family and friends.

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